Built for Legacy.
Powered by Strategy.
Baynes Investment Counsel provides private wealth counsel for the life you’ve earned—trusted advisors helping high-net-worth individuals, families, and founders protect and grow what matters most.
We craft sophisticated financial strategies, tailored to your lifestyle, and ambitions.
Investment Strategy
& Oversight
Family Office & Estate Planning
Liquidity &
Exit Solutions
Risk Management & Insurance Planning
“We don’t just manage capital—we help clients design the life they want to live, and the legacy they want to leave.”
— Samuel Baynes, Founder & CEO
Samuel Baynes is the Principal of Baynes Investment Counsel, LLC, where he leads the firm’s strategic direction and works closely with select clients on complex investment and estate planning needs. With over four decades of experience in finance, Sam brings a rare combination of institutional insight and personalized advisory.
Before founding BIC, Sam held senior roles at Merrill Lynch Wealth Management, where he was a PIA Portfolio Advisor and served on the firm’s national Management Team Advisory Council. He also served as President & CEO of a geotechnical design/build firm earlier in his career.
Sam holds a B.S. in Business Administration from Indiana Wesleyan University, along with executive certifications from the University of Texas at Austin and Texas Tech University. He maintains Series 6, 7, 24, and 66 licenses.